INDIVIDUALS works as the Talent Team within GroupM, taking responsibility for attraction, recruitment, and onboarding across agencies. It is our task to ensure the organisation has the necessary talent readily available when required, working as a horisontal function to place good talent proactively and effectively in the group. We are working on both an operational and a strategic level, executing on any tasks related to talent acquisition, while setting, building and streamlining the strategic direction.


Through adoption of a talent eco-system model, we are implementing a holistic approach to working with talent, to ensure faster and more precise acquisition of industry-leading talent and subsequently improve retention and business performance.

With the amazing development we have been through, we also have a big need to hire employees with new competences on top of the more classic skills. Therefore, we have gone in a new direction and have developed a brand-new recruitment and talent strategy in cooperation with INDIVIDUALS.

Jonas Hemmingsen

CEO, GroupM Nordic